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Westminster Communities of Florida Thanks Employees for Legendary Service During Hurricane Irma

September 19, 2017

When Hurricane Irma approached Florida, the seniors we serve around the state were at risk. As a faith-based, not-for-profit organization, we’re thankful to have the support of so many who helped provide for our residents throughout the storm and power outages—especially our employees. Our staff spent countless hours in their communities to ensure the safety of our residents and we are grateful for their dedication and service. Click and enlarge the image below to read the letter from CEO Roger Stevens, COO Garry Hennis and CFO Hank Keith to all employees.

September 18, 2017

Dear Westminster employees,

A little more than a week ago, Hurricane Irma hit Florida. The devastation in the Caribbean, the Florida Keys, and throughout Southwest Florida that we have seen on the news and via social media is simply heartbreaking.

Every one of our communities, and every member of our extended family of residents and employees, was affected in some way. In preparing for the storm, continuing to serve through it, and cleaning up in the aftermath, your service to our Ministry and Mission of serving residents was truly extraordinary. Some of you sheltered in place; others evacuated to their sister communities, or to points beyond. In every case, your hard work allowed our communities to continue without a hitch, from nursing support, to dining services, to lifestyle and wellness, to maintenance and housekeeping.

Last week, a member of our Management Support Services staff, who volunteered to help serve residents in one of our communities, described with tears in her eyes how our community staff selflessly worked long hard hours supporting, serving and encouraging residents through the storm. Through your tireless efforts, we were able to ensure the safety of all of the residents.

We are fortunate to have the best employees and teams around. You are why our residents chose to live at a Westminster community!

We thank you all for going above and beyond the last several days helping us achieve our Christian Mission of serving older adults. We appreciate you all so much!


Roger Stevens, Chief Executive Officer

Garry Hennis, Chief Operating Officer

Hank Keith, Chief Financial Officer

Westminster Baldwin Park Now Open: ‘We Celebrate A New Beginning Today'

September 6, 2017

Following a ceremonial ribbon-cutting, more than 150 new residents of the active senior living community, an expansion of Westminster Winter Park, will move into the new $45 million community

The first Westminster Baldwin Park resident, Patricia Lancaster, Ph.D., at center, holds the scissors for the ceremonial ribbon-cutting to open Westminster Baldwin Park. (From left) Westminster Winter Park Assistant Executive Director Heather Kessler, Westminster Communities of Florida CEO Roger Stevens, Dr. Lancaster, and Westminster Winter Park Executive Director Mike Haye.

ORLANDO, Wednesday, September 6, 2017 – Today, Westminster Baldwin Park officially opened with a ceremonial ribbon-cutting. This new community, a satellite campus of Westminster Winter Park, an active senior living community, features 80 apartment residences and 40 beds for short-term rehab.

The community and its leadership are delighted to welcome their newest residents. “Just as today marks the beginning of the life of Westminster Baldwin Park, it also demonstrates Westminster's commitment to our Mission of service today and into the future,” said Assistant Executive Director Heather Kessler. “While we celebrate a new beginning today, we also celebrate the promise of the future and the joys that await you at your new home.”

Westminster Baldwin Park features three new residential buildings with 80 apartment homes in Orlando’s walkable, multi-generational Baldwin Park neighborhood. Each residence has a balcony with beautiful water and campus views, with beautifully appointed amenities and finishes.

Westminster Communities of Florida Chief Executive Officer Roger Stevens said, “Our mission and ministry begins a new chapter today. Who we serve and why we serve has not changed in 60 years [since the organization was founded], but how we serve has changed — and will continue to change.”

This addition to Westminster Winter Park represents an expansion of the community’s mission of service to seniors throughout Central Florida. With an investment in the community of $45 million for the first phase, Westminster Baldwin Park was designed by Fugleberg Koch of Winter Park and Bessolo Design Group. Walker Co. and Williams Co. are the construction managers.

“I’m so inspired by Westminster Baldwin Park,” said Marc Middleton, CEO of Growing Bolder, a passionate advocate for active lifestyles for older adults in Central Florida. “But Westminster is so much more than bricks and mortar. I admire its heart and soul in seeking to enhance residents’ lives.” He added, “I just can’t wait to see what’s next for you!”

The ceremonial ribbon-cutting was performed by new resident Dr. Patricia Lancaster, Ph.D., former provost of Rollins College, alongside Mr. Stevens, Ms. Kessler and Westminster Winter Park Executive Director Mike Haye. The ceremony also featured a blessing from Dr. Helen DeBevoise, co-pastor of Park Lake Presbyterian Church. Cliff McKay, president of the Westminster Winter Park Resident Council, also spoke in welcoming new residents to the community.

The first new residents of Westminster Baldwin Park will move in on Thursday, September 7.

Westminster Communities of Florida Wins 7 National Mature Media Awards

August 9, 2017

ORLANDO, August 9, 2017 – Westminster Communities of Florida is delighted to announce that its in-house creative team is a winner in the 2017 National Mature Media Awards. The Westminster team received recognition for seven entries, encompassing both traditional and digital marketing and advertising.

These awards acknowledge our focus this past year in developing a fresh and exciting brand identity and new promotional materials, illustrating the enthusiasm and passion our residents have for life. Our new tagline, Live Well. Be Happy., captures the true essence of our brand.

“I couldn’t be prouder of our in-house marketing team at Westminster Communities of Florida for taking home seven awards from the 2017 National Mature Media Awards,” said Nicole Muller, Vice President of Sales and Marketing. “We are breaking the stereotypes of aging and showcasing our brand in a creative and innovative new way.”  

The Mature Media Awards, presented by the Mature Market Resource Center, a national clearing-house for the senior market, recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults.

The organization is proud to recognize its winning entries:

Silver Awards:

  • Marketing/Advertising Campaign – “Our New Website Is Making A Splash,” published June–August 2016 
  • Web Site – Redesign for Westminster Communities of Florida, in partnership with Bluespire Senior Living of Hartford, Conn., launched May 2016

Bronze Awards:

  • Brochure/Booklet – Redesign of our signature sales collateral, completed in September 2016
  • Marketing/Advertising Campaign – Live Well. Be Happy., published August–December 2016
  • Digital Publication – Live Well. Be Happy. Brand Book

Merit Awards: 

  • Marketing/Advertising Campaign – Introducing Bay Breeze, at Westminster Shores, published April–September 2016
  • Direct Mail – Women of the Roaring ’20s, at Westminster Towers, published April 2016

Those involved with the art direction and design of the campaigns were Vice President of Sales and Marketing Nicole Muller, Director of Communications Wes Meltzer, Creative Design Coordinator Chris Ware, and creative design specialists Cal Reaves and Natalie Rooney.

The entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.

About Westminster Communities of Florida: Westminster Communities of Florida serves nearly 7,000 residents in 20 active living communities around Florida who are in search of an enlightened, fully integrated, person-centered approach to health and wellness. Since 1954, we've been Florida's best choice in active senior living.

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