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Westminster Communities of Florida Partners with FSU College of Medicine to Educate Seniors About Heart Health

September 28, 2018

ORLANDO — Saturday is World Heart Day, and Westminster Communities of Florida is marking the date. We support the health and wellbeing of seniors, and one way is to help future physicians understand the needs of their older patients. In partnership with the Florida State University College of Medicine, throughout 2018, we are hosting a series of “Take Care of Your Heart Health” seminars for residents, presented by medical students.

In October, we will be hosting these seminars at our active living communities in Bradenton and Orlando, and at our affordable senior housing communities in Daytona Beach, Pensacola and Orlando. These classes are led by teams of medical students in their third and fourth years, who present useful knowledge on seniors’ wellbeing. Over 160 medical students have participated, giving presentations to hundreds of Westminster residents. The current topic is the third in a series of health-related presentations, including brain health, fall prevention and advance care planning.

Sandra Knoble, Director of Quality Initiatives for Westminster Communities of Florida, facilitates the project, part of a research grant with FSU. "In 2015, FSU met with Westminster residents to identify key areas of interest. The series was developed and delivered based on that input, leading to the success of the program. We are proud to be partners with FSU and Westminster residents and staff in offering these educational programs," says Knoble.

Westminster residents have responded enthusiastically to the seminars. “Every resident who attended commented that the students were professional, confident and patient with the residents,” said Karen Aytes-Rochester, administrator at Westminster Canterbury in Daytona Beach. “The white coats were such a hit—and our residents wouldn’t let them leave!”

This program is part of the Geriatric Workforce Enhancement Project (GWEP), focusing on educating seniors on better health and better communication with their physicians. The student facilitators are mentored by local physicians and adjunct faculty in preparation for post-graduate work experience. The FSU College of Medicine prepares the content for these programs and provides presentation scripts to the medical students. The students are equipped with an action plan to lead their teaching, as well as handouts of resources that would be relevant for seniors. Afterward, the seniors are encouraged to ask questions and develop personal action plans to increase healthy behaviors.

"The classes are limited to 20 older adults," says Knoble. "This class size fosters better interpersonal reaction between the participants and the medical students giving the presentations."

Since 2016, the program has encouraged more than 1200 seniors to learn more about their personal health and wellbeing. To learn more about the program and upcoming presentation dates, contact Jennifer Gilmour at (941) 746-9425.


Westminster St. Augustine Resident Winston Allen Takes Silver at ITU World Triathlon Championships

September 20, 2018

ST. AUGUSTINE — We're proud to congratulate Westminster St. Augustine resident Winston Allen for winning Silver at the ITU World Triathlon Championship in Queensland, Australia. At the 2018 ITU Triathlon World Sprint Triathlon Age Group Championships held at Gold Coast, Queensland, Australia, Allen took silver in the 85-89 age group. Allen, 88, is a former winner of five ITU Triathlon World Championships.

Allen had a wonderful time and enjoyed the spirit of competition. "Everyone is born to be a winner, but not necessarily wins," he said. "You have to plan to win, prepare to win and expect to win."

In the ITU World Triathlon Series, the world’s fastest triathletes travel to well-known cities around the world and compete head-to-head in standard and sprint distance races for a chance to be crowned World Champion.

This year, Allen was narrowly edged out for the gold by Wayne Fong of California. Allen and Fong have been racing against each other for a number of years.  “(Fong is) a former marathoner and a tenacious competitor," Allen said. "He wins some and I win some. He's a good guy.”

The camraderie of the event is what Allen looks forward to. "It is like Old Home Week to get together with all the triathletes, some I've been racing with for years," said Allen.

Allen competed in his first first World Championship at the Gold Coast in 1991. That year he finished in fourth place. Keeping a promise to never give up, Allen returned to earn a medal and take his place on the world stage.

Westminster St. Augustine is delighted to congratulate Winston Allen on bringing home the silver.


Westminster Communities of Florida Wins 4 Awards In 2018 National Mature Media Awards

September 11, 2018

ORLANDO, September 10, 2018 – Westminster Communities of Florida was a winner in the 27th annual National Mature Media Awards Program! The program, presented by the Mature Market Resource Center, a national clearing-house for the senior market, recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults.

The in-house creative team at Westminster Communities of Florida was recognized with four awards for work completed in 2017:

  • Our exciting “Sales & Marketing Toolkit” series of marketing pieces received a Silver Award in the category of Marketing and Advertising Campaigns. These pieces are carefully crafted to provide an eye-catching presentation to every monthly marketing event, and adapt best practices from across the organization to make for the most successful events.
  • The “Good Friends Make Great Neighbors” resident referral campaign received a Silver Award in the category of Marketing and Advertising Campaigns. This integrated campaign, presented for all 10 communities, consisted of flyers, invitations, posters and other digital and print collateral items. “Good Friends Make Great Neighbors” has been successful at encouraging residents to refer their friends to our communities.
  • Westminster St. Augustine’s “Gracious Living A World Apart” marketing campaign received a Special Recognition award in the category of Marketing and Advertising Campaigns. After Westminster St. Augustine, formerly Glenmoor, joined the Westminster Communities of Florida family in 2017, we launched a special effort to reintroduce the community to St. Augustine and greater Jacksonville. This integrated campaign of direct mail pieces, advertisements and collateral materials made for an attractive and effective way to help share our enthusiasm and excitement with prospective residents.
  • My W Life Passport” was recognized with a Special Recognition award in the category of Miscellaneous Marketing and Advertising. This special program is an engagement program for future residents of Westminster Communities of Florida and helps members of our future residency programs to access special benefits that are available to them. We provide these depositors with a membership card and a special wallet to hold the cards.

Those involved with the art direction and design of the campaigns were Director of Communications Wes Meltzer, Creative Design Coordinator Chris Ware, and Creative Design Specialists Natalie Rooney and Cal Reaves.

“We’re honored and humbled to be selected as a winner, among so many amazing entries this year,” said Garry Hennis, Chief Operating Officer. “We couldn’t be prouder of our team’s amazing work and are so pleased by this recognition.”

The entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.

About Westminster Communities of Florida:Westminster Communities of Florida serves more than 7,000 residents in 21 active living communities around Florida who are in search of an enlightened, fully integrated, person-centered approach to health and wellness. Since 1954, we've been Florida's best choice in active senior living.


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