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Westminster Communities of Florida Wins 2 Awards In 2019 National Mature Media Awards Program

December 2, 2019

ORLANDO – Westminster Communities of Florida was a winner in the 28th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearing-house for the senior market, recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults.

The Work With Excellence, Serve With Heart recruitment and retention campaign. The Westminster Communities of Florida “Work With Excellence, Serve With Heart” recruitment and retention campaign for employees received a Silver Award in the category of Marketing and Advertising Campaigns. This total campaign of advertisements, direct mail pieces, brochures, flyers, trade show displays and more has contributed to the successful launch of a major new campaign focused on recruitment. We congratulate our creative and human resources teams for their work on this campaign.

Our Introducing Sunrise Point sales and marketing campaign. “Introducing Sunrise Point” at Westminster Shores received a Bronze Award in the category of Marketing and Advertising Campaigns. This direct mail and advertising campaign focused on the sales launch of the new Sunrise Point neighborhood at Westminster Shores, currently under construction. We congratulate Westminster Shores Executive Director Lin Ferrol and the Westminster Shores sales and marketing team for their work in the campaign.

Those involved with the art direction and design of the campaigns were Director of Sales and Marketing Katherine Peters, Director of Communications Wes Meltzer, Creative Design Coordinator Chris Ware and Creative Design Specialist Natalie Rooney.

The entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.

“We are honored to have been selected for these awards,” Meltzer said. “Our creative team does amazing work, and this recognition confirms it for us. Westminster Communities of Florida was delighted to take part in the Mature Media Awards program this year.”

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