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Nicole Muller Named Vice President of Sales and Marketing

July 27, 2020

Nicole DeWoolfson Muller Named Vice President Of Sales And Marketing At Westminster Communities Of Florida

Westminster Communities of Florida announced today that Nicole DeWoolfson Muller will rejoin the organization as Vice President of Sales and Marketing. In this capacity, she will lead the organization’s overall sales and marketing efforts and support its vision to enhance and grow the mission to serve seniors throughout the state. Westminster Communities of Florida, the nation’s 12th-largest not-for-profit senior living organization, serves more than 7,000 residents in 22 communities throughout Florida. 

Muller, who previously served in the same role at Westminster from 2014-2018, led the organization to a significant increase in overall occupancy, directed the marketing and sales efforts for numerous expansions and acquisitions, and managed an award-winning rebranding and marketing effort for the organization.

“I am looking forward to returning to Westminster and joining many of my former colleagues and supporting the vision of the new CEO, Terry Rogers. I am proud to be part of such a capable, Mission-driven team and support the organization as we navigate the current pandemic and also plan for the future. I value the opportunity to make a contribution to enhance the lives of seniors throughout Florida,” said Muller.

As Vice President of Sales and Marketing, Muller will report to Chief Operating Officer Garry Hennis. “I am delighted that Nicole will be rejoining our organization,” said Hennis. “Nicole is a strong advocate and leader for improving overall occupancy and her expertise will help us to reach our goals for continued expansion and growth. We are fortunate that Nicole is very familiar with Westminster and I know that she is looking forward to jumping right in!”

Muller is currently President of Occupancy Answers, a consulting firm specializing in senior living sales and marketing throughout the United States. She has nearly 30 years of experience in professional marketing, sales, public relations, market research and strategic planning. She holds a bachelor's degree in Communication/Public Relations and Journalism from Shippensburg University in Shippensburg, Pa., and a master's degree in the Management of Aging Services from The Erickson School at the University of Maryland Baltimore County.

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